Hello Alfred Brand Book
Brand Designer

Last summer I split my time between sailing and getting to know Alfred. Collaborating directly with Hello Alfred CEO, Marcela Sapone, and interim Creative Director, Keith Butters, I’ve progressively achieved an all-inclusive understanding of the product and translated it into a comprehensive set of brand standards. I’ve also worked closely with Marketing, Product and CX teams to clarify brand touch-points and align on cohesion for awareness and campaign tactic. Please note that this is still a work in progress–and that I left out some of the boring parts.
Thank you for your attention. If you read through all of that, you probably look like this guy (above). It's a great time for a break. You can keep the poster below as quick reference.

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